Compact all-metal OM-D E-M10 joins Olympus’ high-end interchangeable lens camera line up
London, 29 January 2014 – Olympus’ multiple award-winning OM-D family has a new member: the E-M10. The striking newcomer combines the fine image quality, classic styling and focusing speed of the E-M5 with the sheer power of the flagship E-M1, albeit in an extremely compact all-metal casing. In fact, the casing makes the E-M10 something of a design paradox. It looks and feels like a DSLR, and it even comes with the same TruePic VII image processor and WiFi technology as the E-M1. But it’s a fraction of the size. For discerning hobby photographers looking for a powerful camera they can use every day, it’s the OM-D of choice. Despite the compact dimensions and potent components, the E-M10 makes room for a large, high-speed electronic viewfinder, 1.440.000-dot, 3-inch tiltable LCD, 3-axis image stabilisation, ultrafast autofocus FAST AF – and one simple addition that practical-thinking owners will love: a pop-up flash. This typifies Olympus’ ergonomic, user-oriented approach to design, which ensures the E-M10 sits sturdily in your hand and is easy to operate, despite its small size. The E-M10 is available with two lens kits from early February, 2014. With the new, super-slim M.ZUIKO DIGITAL ED 14- 42mm 1:3.5-5.6 EZ electronic zoom lens for £699.99. The body without a lens will cost £529.99.
Notwithstanding the accessible price and practical dimensions, there’s no mistaking the E-M10’s specialist OM-D credentials. The latest addition to Olympus’ flagship range is above all a camera for people who appreciate stills and movies in exceptional quality. But it will also attract attention from discerning photographers with an eye – and feel – for beautiful, ergonomic design. Where comparable DSLR cameras use moulded plastics to reduce weight, the E-M10 is housed in a bold, all-metal body that delivers the authentic aesthetic and robust finish of a top-of-the-range camera. The E- M10 is a statement. Its owner will enjoy holding what looks and handles like a substantial piece of photographic equipment. But for the Micro Four Thirds
OM-D E-M10 MAIN FEATURES:
> Image quality superior to much larger, comparable DSLR cameras
> Highly compact, classic, all-metal body is more portable than DSLRs, yet premium- looking, solid and steady to hold
> Fully compatible with Micro Four Thirds standards thanks to FAST AF autofocus
> FAST AF with 8fps continuous shooting for capturing fast- moving subjects
> High-speed, large EVF (electronic viewfinder) with 1.440.000 dots for easy framing and real- time settings adjustment
> 3-axis Image Stabilisation compensates for movement around the axis of the lens, as well as yaw and pitch, for stable, blur-free stills – and even movies shot on the move
> Live MOS sensor and next-generation TruePic VII image processor with Fine Detail Technology II for radiant, accurate stills and Full HD movies
OM-D image quality
The E-M10 shares the first-class OM-D imaging pedigree, as well as Olympus’ extensive range of Micro Four Thirds M.ZUIKO DIGITAL lenses.
As independent reviews have noted, images generated by its 16-Megapixel Live MOS sensor (in the OM-D E-M5) are more than a match for comparable DSLRs.
By combining this sensor with the next-generation TruePic VII processor from the flagship OM-D E-M1, Olympus’ optical engineers have put top-notch imaging potential in E-M10 owners’ hands.
TruePic VII has the power to get the very best out of high performance optics.
For example, it incorporates Fine Detail II Technology that adapts processing to the characteristics of individual lenses and aperture settings. Another strength is a moiré removal feature that is specially suited to digital cameras that don’t incorporate a low-pass filter. E-M10 image quality also benefits from an in- body 3-axis image stabilisation system derived from the world-first 5-axis system in the E-M5 and E-M1. The 3-axis version effectively counteracts yaw, roll and pitch with both still shots and HD movies, irrespective of the lens attached to the camera and even in poor lighting conditions or using an exposure of 1/15 of a second or less. Perhaps not all E-M10 owners will grasp the inner workings of these advanced technologies, but without exception they will appreciate the excellence of the images their camera delivers as a result.
OM-D electronic viewfinder
The E-M10 inherits a number of other E-M5 features that make it easy to capture sharp, radiant images, even when the subject plays “hard to get”. For instance, the large, high-speed, 1,440,000-dot electronic viewfinder (EVF) helps accurately frame shots and assess light in challenging conditions. Compared to typical viewfinders in this camera class, the display is considerably larger. Thanks to Adaptive Brightness Technology (another E-M1 feature), it reproduces both dark and bright scenes as they are perceived by the naked eye. Equivalent rival systems typically overcompensate for extreme lighting situations, making it virtually impossible to accurately assess scene and settings. By contrast, E-M10 owners can use the Creative Control feature to quickly and effectively adjust composition, focus, tone and colour in the viewfinder and check the effect of changes on-screen prior to taking the shot. Time lag is not a problem with this EVF, which quickly reproduces fast-moving scenes. In combination with FAST AF and high-speed sequential shooting, this makes the E-M10 well suited to shooting sport, animals and other fleeting subjects.
Built-in WiFi for remote shutter release,
Live View mirroring,
P, A, S and F control,
Remote zoom with electronic lenses,
Live Bulb preview and image sharing directly on compatible smartphone touchscreens
Built-in pop-up flash
2 HDR modes, one for processing natural dynamic range, another for artistic expression
Interval shooting available with time-lapse movie capture
Focus Peaking available for manual lenses
Live Composite Mode for previewing long exposures in the EVF
ISO settings include ISO 100
12 Art Filters, including Diorama II for outstanding defocusing effects with portrait photography
Photo Story with three different layout styles
Photo and Movie Capture for shooting stills while recording an HD movie.
FAST AF is Olympus’ fastest ever AF system and uses 81 target areas that cover the whole image. It also encompasses the Small AF Target and Super Spot AF modes that make it possible to zoom in and focus accurately on minute sections of the frame. Complementing FAST AF, the E-M10 is capable of sequential shooting at 8fps, beating the 4-5fps of most of its category rivals.
OM-D usability In addition to the pop-up flash, the E-M10 comes with built-in WiFi, so it can communicate directly with compatible smartphones and send selected images directly to websites and social media. Alternatively, the phone can be used as a remote control to avoid accidentally nudging the camera during long exposures. After pairing via a QR code, it mirrors the Live View LCD, allowing the owner to focus and release the shutter remotely via WiFi (in P, A, S, M and Art Filter modes). In conjunction with the new M.ZUIKO DIGITAL 14-42mm 1:3.5-5.6 EZ electronic standard lens, compatible smartphones can also be used to zoom in and out remotely.
OM-D lens compatibility
Of course, E-M10 owners can tap the creative potential and flexibility of Olympus’ 35-strong family of interchangeable specialist mirrorless lenses*, currently the world’s largest mirrorless range. With the introduction of two new models, the Micro Four Thirds line-up has grown to 15. The super-slim M.ZUIKO DIGITAL 14-42mm 1:3.5-5.6 EZ pancake zoom lens measures just 22.5mm deep, making it the world’s slimmest standard zoom kit lens*. It has a smooth electric zoom that is suitable for shooting movies. The super- bright, lightweight, high-performance M.ZUIKO DIGITAL 25mm 1:1.8 lens has a fixed focal length and is ideal for capturing portraits or close-ups from as little as 25cm. Both new lenses will be available from March, priced at £369.99 for the M.ZUIKO 25mm 1:1.8 lens and £299.99 for the M.ZUIKO DIGITAL 14-42mm 1:3.5-5.6 EZ pancake zoom lens.
The E-M10 body is available in black or silver for £529.99 from mid- February, 2014. Alternatively it comes as a kit with the new extra-slim black M.ZUIKO DIGITAL 14-42mm 1:3.5-5.6 EZ pancake electronic zoom lens for £699.99.
OM-D E-M10 Accessories:
ECG-1 Matching ergonomic grip for keeping a stable hold on the camera £ 54.99
BCL-0980 9mm* Fish-Eye Body Cap lens for capturing quirky, super- wide angle shots – £89.99
LC-37C Stylish automatic lens cap for fast shooting and protecting lenses from dust and scratches £39.99
C-44SF Premium padded camera case that matches the E-M10 design and holds the camera body plus a 14-42mm lens £44.99
MCON-P02 macro converter to adapt other lenses for close-up shooting (compatible with six Olympus Micro Four Thirds lenses) £59.99
Product specifications are subject to change without notice.
Please check the Olympus website at http://www.olympus.co.uk for the latest specifications.
For feature descriptions, please see the online appendix: http://www.olympus- europa.com/corporate/rmt/media/corporate_1/press_release_content/Appendix_EU.pdf