Nikon have today issued a press release stating the reasons why they have decided to cancel the ‘DL’ range of compact cameras announced previously.
The products created some interest because of the high image quality potential and fast aperture optics.
But an initial postponement then a long silence obviously suggested some issues.
Why this seems regrettable, credit Nikon for outlining the reasons behind the cancellation of the range rather than quietly letting it dissapear..
Here we go with the details:
Cancellation of release of the DL series of premium compact cameras
London, UK, February 13th 2017 – Nikon Corporation announced today that sales of the long-awaited DL series of premium compact camera, the DL18-50 f/1.8-2.8, DL24-85 f/1.8-2.8, and DL24-500 f/2.8-5.6, will be cancelled.
A June 2016 release was originally planned for the DL series. However, with the identification of issues with the integrated circuit for image processing, release of the three cameras was delayed indeterminately.
Since then, everyone involved has worked very hard to develop products with which our customers will be satisfied. However, it has been decided that sales of the DL series will be cancelled due to concerns regarding their profitability considering the increase in development costs, and the drop in the number of expected sales due to the slow-down of the market.
We sincerely apologise to all those affected by this decision, especially those customers who waited so long for the cameras to be released, retailers and others whose business will be affected, for the inconvenience this decision may cause.