Today also sees Nikon issue an announcement of the D850 D SLR camera.

I have seen similar pre details from many companies over the years, and to be honest I find usually find them disappointing.

Why? Well as in this case, no real details are given even for spec or time frame.

In my experience, such announcements happen when either products fall behind in their launch schedule, or they are seen as good PR to keep a brand in peoples mind.

This would have been a fitting camera to have for the 100th Centenary. There was one other concept I thought would be fitting, but sadly not to be either.

All that said, those who know their ‘Nikon’ really well, will see even with just the product designation some interesting things.

And I think it is going to be one amazing camera, continuing the D8XX series high end performance. But I would also suspect other, special and significant products to also be announced before the centenary year is over.

Looking forward to it all.

So here we go with one of today’s PR release:

Development of Digital SLR Camera Nikon D850

London, UK, 25th July 2017 – Nikon is pleased to announce the development of the next frontier in full-frame, high-resolution, high-speed digital SLR cameras with the upcoming release of the highly anticipated Nikon D850.

The D850 will be a formidable tool for those who will not compromise on exceptional image quality and versatility, including aspiring and professional photographers, and hobbyists who capture landscapes, commercial sports, fashion and weddings, as well as multimedia content creators.

The D850 follows on from the D810, which was highly praised for its extremely sharp and clear rendering, and rich tone characteristics. The D850 will be a powerful new full-frame FX-format digital SLR camera, engineered with a range of new technologies, features and performance enhancements that are a direct result of feedback from users over the years, who demand the very best from their camera equipment.

The D850 will exceed the expectations of the vast range of photographers who seek high resolution and high speed capabilities that only a Nikon of this calibre, complemented by NIKKOR lenses, can offer.

*Information regarding the release of this product will be announced at a later date.




End (25/07/17).