Before, during and since my time working for Nikon (see about), I would help people choose products that matched their needs, expectations and budget, based on my ‘technical’ knowledge and shooting experience.

Lenses were and remain a common subject. And certainly fixed focal lengths with fast apertures have had the limelight in recent years, for many brands.

But Nikon have a long track record of producing high quality 28mm f/2.8 optics. They may not be headline grabbers, but they certainly have lots of devotees, happy with performance, size and price in comparison to other options.

Today sees the announcement in this long line with the NIKKOR Z 28mm f/2.8..

Here are the official details.

John. (18/11/21).

GET WIDELY CREATIVE. THE SMALLEST Z SERIES PRIME LENS TO DATE

WWA: 18th November 2021

Sales Start: Winter 2021

RRPs: NIKKOR Z 28mm f/2.8 – £249 | €289

London, United Kingdom, 18th November 2021: Today, Nikon introduces the smallest and lightest full-frame Z series prime lens yet1: the NIKKOR Z 28mm f/2.8. This street-smart storyteller makes a superb everyday lens. Wide but not too wide, wonderfully affordable, and deceptively powerful, it’s ready for everything from street scenes to landscapes and situational portraits.

This bright 28 mm prime lens offers an expansive angle of view that’s just right for showing more of the scene, while the 0.19 m minimum focus distance puts this lens in the sweet spot for dramatic close-ups. The wide Z mount and rounded f/2.8 aperture combine to allow superb low-light performance, and image makers can put their subject in focus against incredibly soft, natural-looking background bokeh.

The NIKKOR Z 28mm f/2.8 also makes it easy to shoot great-looking video footage. The 28 mm focal length is a cinematic classic, and with such a lightweight lens the user gets to choose whether to shoot handheld or with a gimbal.

Summary of primary key features: NIKKOR Z 28mm f/2.8

Bright f/2.8 wide-angle lens: 28 mm focal length captures wide-angle shots with rich colour and contrast.

Ultra-portable: the lens is approx. 43 mm long and weighs in at approx. 155 g. Easily small enough to keep on the camera or slip into a coat pocket.

Beautiful bokeh: the wide Z mount and fixed f/2.8 rounded 7-blade aperture enable incredibly soft, natural-looking bokeh.

Superb up close: a minimum focus distance of 0.19 m allows users to focus sharply at close range.

Fast, silent AF: powered by an ultra-quiet stepping motor and enhanced by the additional light gathered by the Z mount, focusing is fast, accurate—and silent.

Great for video: Focus breathing is dramatically reduced so focus can be adjusted without affecting the shot’s angle of view.

42 mm DX crop: offers a 42 mm angle of view when used with a DX-format Nikon Z camera.

Easy control: the silent control ring can be set to control focus, aperture, exposure compensation, or ISO.

Well protected: sealed for protection against dust and water droplets.2

End.