Leica are of corse best known for thier cameras and binoculars, but have other product lines also.
This one has come out of left field though with the announcement of the the LEICA L1 and the LEICA L2 watches.
Here we go with the details:
Ernst Leitz Werkstätten: Opening of the manufacture and presentation of the Leica Watch
Wetzlar, 13 June 2018. With the inauguration of the third phase of the Leitz Park – Leica Camera AG’s headquarters complex in Wetzlar, Germany – the “Ernst Leitz Werkstätten” commences operation and establishes a completely new and exclusive product line in the Leica Camera AG portfolio: mechanically highly complex and sophisticated watches made in small series. The Ernst Leitz Werkstätten is housed on the latest phase of Leitz Park and offers a fascinating insight into the elaborate production of ‘Made in Germany’ watches through the manufacture’s viewing windows. The premises include an assembly workshop, a consulting studio and a store.
Two models – the LEICA L1 and the LEICA L2 – will initially be available for the launch of the Leica Watch. Both variants draw their design inspiration from the creativity and precision, the hallmarks, of the world-famous brand from Wetzlar. Both models were designed by Professor Achim Heine who has overseen the design of many Leica Camera products over the years and who has extensive knowledge of the company’s design principles. The Leica signature look can be found in the countless design elements and features of the watches: the elegance of the hands and indexes, the shape of the finely-detailed, stainless-steel case, the special fluting on the crown and the cambered shape of the glass which is reminiscent of a camera lens.
Both models are operated by a mechanical movement with manual winding which has been newly developed and can be viewed through the glass case back made of robust sapphire crystal. For Leica, the ‘Made in Germany’ aspect is particularly important, hence the collaboration with Lehmann Präzision GmbH. The development, design and a large proportion of the components come from the manufacture situated in Germanys’ Black Forest and help the watches to achieve a very distinct vertical range of manufacture.
Design and technology complement each other perfectly in Leica watches: both the front glass and the back case cover are made of scratch-resistant sapphire crystal, with the front being anti-reflective on both sides, and each model has the patented push-piece crown with a corresponding status display on the dial. The combination with the zero setting of the second hand is another special feature – the crown is therefore not only aesthetically appealing, but also adds a useful function to the watches.
The design, which is reduced to the essentials and coupled with uncompromisingly high quality, make the LEICA L1 and LEICA L2 not only a functional instrument, but also a real statement piece.
Dr Andreas Kaufmann, Chairman of the Supervisory Board and majority shareholder of Leica Camera AG, on the Ernst Leitz Werkstätten: “I am very happy that this long- term project can now be finally presented. I believe that together with our partners we have succeeded in developing a ‘Made in Germany’ watch that is worthy of the name Leica and which represents the values of our premium brand extremely well!”.
Markus Lehmann, Managing Director of Lehmann Präzision GmbH, on the cooperation with Leica Camera: ‘We built precision machines for Leica years ago, independently of this project. It has of course been very interesting to work with
Leica in these two very different areas, although the watch project was and is a project very close to my heart. We knew in the run-up to this project that this cooperation will be fruitful, which helped to intensify our partnership significantly.’
The LEICA L1 and the LEICA L2 will be available in selected Leica Stores including the Leica Store Mayfair as well as at watch dealers worldwide from autumn 2018. The L2 model will also be available in a version with an 18 karat rose gold case. To mark the occasion of the Ernst Leitz Werkstätten commencing operation, limited special models of the two stainless steel versions with a red dial will be released.
About the Ernst Leitz Werkstätten
The Ernst Leitz Werkstätten, which derive their name from the founder of the Leitz Werke that opened in 1869, namely Ernst Leitz I, specialise in the design and manufacture of luxury products and are located in the newest part of the Leitz Park in Wetzlar, State of Hesse, Germany. As an independent division of Leica Camera AG, they were founded by Dr Andreas Kaufmann, Chairman of the Supervisory Board and majority shareholder of Leica Camera AG. Visitors can gain an insight into the work of the Ernst Leitz Werkstätten thanks to their large viewing windows. More information is available at www.ernst-leitz-werkstaetten.com.
About Leica Camera AG
Leica Camera AG is an internationally operating, premium-segment manufacturer of cameras and sport optics products. The legendary status of the Leica brand (from Leitz Camera) is founded on a long tradition of excellence in the construction of lenses. Combined with innovative technologies, Leica products continue to guarantee better pictures in all situations in the worlds of visualisation and perception to this day.
Leica Camera AG has its headquarters in Wetzlar, in the state of Hesse in Germany, and a second production site in Vila Nova de Famalicão, Portugal. The company is
internationally represented by its branch offices in Australia, China, France, Italy, Japan, Singapore, South Korea, Switzerland, the United Kingdom and the USA. New and innovative products have been the driving force behind the company’s positive development in recent years.