An interesting approach from Sigma Imaging and a number of its UK retailers, provides an offer to ‘test drive’ the SD1 Merrill camera. This is the companies flagship D SLR model. This extends to the DP1 and DP2 Merrill compacts also.

I say interesting as t is always the case that end users would love a chance to try before they buy with any brand. And unless you are a Canon or Nikon it is so hard to cut yourself a piece of the pro/top end enthusiast cake. So on face value this seems a good idea.

Many people ask my opinions of various cameras, but this is not a model I have had a chance to shoot anything with, although the offer was there but time was not. It does have though a lot of interesting aspects based around its potential image quality and the Foveon sensor this is based around. Anyway, here are the official details:

 Three Day Camera ‘Test Drive’.

Sigma Imaging (UK) Ltd has teamed up with a number of retailers throughout the UK to offer consumers a free three day ‘test drive’ of the latest Sigma cameras.

The range of Sigma ‘Merrill’ cameras provide photographers with a tool to capture images with a jaw-dropping level of detail. Each of these cameras utilise a 46 megapixel Foveon image sensor which is renowned for producing exceptional skin tones and a film-like quality. The sensor works by using three silicon-embedded layers of photo detectors and can efficiently reproduce colour more accurately, and offer sharper resolution, pixel for pixel, than any conventional image sensor. Since colour moiré is not generated, the use of a low-pass filter is not required, meaning light and colour, generated by the 46 megapixel APS-C X3 direct image sensor is captured with a three-dimensional feel.

Image © Sigma Corporation

The SD1 Merrill’s magnesium body and splash-proof design provide reassuring durability whilst the DP1 Merrill and DP2 Merrill cameras feature the same pro-spec technology in a go-anywhere compact body.

The following retailers have committed to stock a selection of Sigma digital cameras and accessories. The Sigma SD1 Merrill, DP1 Merrill and DP2 Merrill cameras, along with a selection of lenses, are available from these retailers to try for three days, free of charge. This promotion is available until April 2013.

This is a great opportunity for photographers to try out the Foveon based cameras and see for themselves how good they really are. For more information, please see one of the participating retailers or call Sigma Imaging (UK) Ltd on 01707 329 999.

Clifton Cameras in Dursley. Tel: 01453 548128 | www.cliftoncameras.co.uk
Calumet Photographic in Manchester.  Tel: 0161 274 4455 | www.calumetphoto.co.uk
Spectrum TCR Ltd in London. Tel: 020 7388 3535 | www.spectrumtcr.com
Calumet Photographic in London. Tel: 020 7380 1144 | www.calumetphoto.co.uk
Ffordes Photographics in Inverness. Tel: 01463 783850 | www.ffordes.com
Merchant City Cameras in Glasgow. Tel: 0141 552 6823 | www.merchantcitycameras.com
Park Cameras in Burgess Hill. Tel: 01444 237 070 | www.parkcameras.com
D & P Photographic in Gosforth. Tel: 0191 213 0060 | www.newcastlecameras.com
Calumet Photographic in Birmingham. Tel: 0121 326 7636 | www.calumetphoto.co.uk

We suggest that consumers check individual retailer’s Terms and Conditions and availability to avoid inconvenience and disappointment.

End. (27/11/12).