It is always quite a public battle the one for sports and press photographer market between Nikon and Canon.

Historically they have both had dominant times, but today both enjoy a good following in numbers.

Nikon today announced a new agency using their brand:

SUTTON IMAGES UPGRADE TO NIKON D4

UK, London, 14th March 2013: Nikon UK is delighted to announce that Sutton Images, the world’s largest independent motorsport picture agency, will be using Nikon D4’s for the Australian Grand Prix starting today in Melbourne.

Image © Nikon Corporation

Image © Nikon Corporation

Sutton Images are based at the heart of Britain’s motorsport industry near Silverstone Circuit – home to the first ever World Championship Grand Prix, and have been providing motorsport imagery around the world for over 30 years. With award-winning staff photographers, along with a worldwide network of agent photographers; Sutton Images offer unrivalled coverage of hundreds of international events every year.

Nikon UK are pleased to be partnering with Sutton Images who have chosen to use Nikon D4’s to provide coverage of this year’s F1, starting with the Australian Grand Prix.

Mr Tanaka, President of Nikon UK, says: “We are committed to maintaining Nikon’s position as number one imaging brand and this involves working with the very best in sporting photography. We look forward to working with Sutton Images, whose historic association with F1 spans over 30 years”.

He adds, “Following the London 2012 Olympics where Nikon successfully took over 60% share in the photographers pit for many of the largest events; we are pleased to continue our support for F1 with a strong Nikon presence at races throughout the season.”

Keith Sutton of Sutton Images comments: “My very first camera was a Nikon F2, so it’s fantastic to be moving back to Nikon in time for the Australian Grand Prix. We’ve been incredibly impressed by the level of support Nikon Professional Services provides globally to F1 photographers and we’re looking forward to working with Nikon and our new partnership.”

End. (14/03/13).