Nikon UK LTD have today issued a price statement relating to the D4 and D800 models.
I must say that it all seems a little embarrassing, but Nikon are not alone as Canon and others have often had to do this as well.
The bad news is that the prices originally quoted were wrong initial. And before anyone gets their hopes up, not in the right direction, as the products are going to be more expensive.
The good news though is that orders placed through Nikon’s dealer network before last Friday will be able to purchase the products at the original quoted prices. You would like to think that they will pass this on to the end user
You do feel sorry though for those who because of the massive demand, had decided to wait before placing a deposit, as they will now have to pay the adjusted price.
It is not clear from this statement, if for example, the MB-D12 for the D800 models or other accessories are also to be adjusted.
Here are the details:
NIKON UK Press Statement 26-March-2012
Nikon UK can confirm a correction to the originally published recommended retail prices (RRP) on the D800, D800E and D4 products.
Due to a local internal systems error, the incorrect RRPs on the D800, D800E and D4 products were communicated in the UK and Irish markets at the time of announcement.
The correct RRPs for the products should have been D4: £5289.99, D800: £2,599.99 and D800E: £2,899.99.
We would like to apologise sincerely to our customers for this unfortunate mistake, which has been corrected with immediate effect.
We know that there has been strong consumer interest in these products and a high level of pre-orders placed with retailers; Nikon will be honouring the original prices to retailers on all customer pre-orders placed before March 24th 2012.