Image © Nikon Corporation

Nikon have for the first time been ranked on a long running consumer survey as being among the top twenty coolist UK consumer brands.

The story was featured on the BBC news web site and ranked Nikon at number twenty. The survey of 3000 consumers and 39 “experts” placed Apple at number one.

Nikon are no doubt chuffed with this, as esteemed companies such as  Ferrari, Chanel and Maserati no longer make the list. For more information:

http://www.bbc.co.uk/news/business-19692371

End. (27/09/12).