Apart from the new ad campaign, no one going to Focus could have missed the presence Nikon had with advertising outside the halls.
On the main walking routes from the car parks, inside the foyer, plus a massive banner outside the halls, Nikon again this year dwarfed any other presence. That has not always been the case, and no doubt others will respond as their advertising budgets allow in the future. For me though of all the recent strap lines I like the one ‘Meet The Boss’. This is the D3x advert. But if like me you have used Nikon for a long time do you remember these…
‘Small On The Outside, Big On The Inside’. (D700).
‘Nikon Is As Nikon Does’. (FE2 I Think from memory).