Nikon Corporation have today announced a newly designed AF-S Nikkor 50mmm f/1.8G. It is anticipated to be on sale June 2nd for £199.99.


RRP: £199.99 / €232.00

Image © Nikon Corporation

Sales start date: 2nd June 2011

Nikon UK, London, 27 April 2011 Nikon today announces a new 50mm standard NIKKOR lens with fast f/1.8 aperture. Boasting a new optical system that is designed to meet the requirements of today’s D-SLRs, the new lens delivers stunning image quality and offers users an easy and affordable way to appreciate the effects of a fast aperture.

Zurab Kiknadze, Product Manager Lenses, Accessories & Software, Nikon Europe says:

“The new 50mm is an ideal second lens for curious D-SLR enthusiasts wanting to venture beyond the kit lens and explore the creative possibilities that a fast aperture can offer, including effects such as blurred backgrounds in portraiture and low-light shooting.”

Fast and bright
The fast maximum aperture of f/1.8 makes Nikon’s new 50mm lens an excellent choice for low-light situations or when shallow depth of field is required. You can single out subjects to produce portraits with smooth bokeh or shoot with available light and still capture striking, sharp images. The fast aperture also provides a bright viewfinder image, making it easier to compose your shots.

All-new design
The all-new optical design comprises seven elements in six groups, including one aspherical element for superb image quality. The dedicated Silent Wave Motor (SWM) ensures discreet but accurate autofocus. The 50mm lens is compatible with NikonFX-format D-SLRs as well as offering a 75mm (equivalent) focal length when used with Nikon DX-format D-SLRs.

Go light
Weighing in at only 185 grams and boasting a weather-sealed metal mount, this remarkably lightweight and compact ‘take anywhere’ lens is perfect for portraiture or general photography. With its strong combination of classic focal length, speed and quality optics, it easily deserves a place in every photographer’s bag.

The lens is supplied with a lens hood HB-47, and a soft pouch CL-1013.

End. (27/04/11).