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How refreshing!

A press release from the importers of Pocket Wizard today announces that with immediate effect, the ‘MultiMax’ product that has served many for so long, is no longer available. Or, as they put it ‘retiring’.

380050-MultiMAX Cover ShotI say refreshing, not because such a well known and used item is no more. But due to the clarity of the announcement.

Some companies can be ‘vague’ about when products are no longer available.

And yes, I realise there will be for a while some stock on sale after that in many instances, but certainly as a pro photographer you do not change you kit overly much (or probably shouldn’t do), so a ‘heads up’ is very useful.

That extra body you have been mulling over adding, as it is a model you already have and trust, can therefore be added with forewarning before it is too late.

Camera companies as one example used to be pretty clear when they were discontinuing things. But sometimes in recent years have hardly said anything until way after models are off the shelves if at all.

No matter your equipment, I am sure like me that you respect a manufacture more when communication is more than just about ‘hey we have something new’, but keeps you the customer informed in a general sense.

This is particularly so when you invest in their ‘system’ rather than a single product.

Enough. Here is the official and ‘clear’ press release re the MultiMax:

 

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The PocketWizard MultiMAX®, PocketWizard’s venerable flagship radio product, is being retired effective immediately.

The MultiMAX was born in early 2001 and is just a little older than Windows XP. One of the first digital transceivers in the photo industry, the MultiMAX became the professional choice for over a dozen basketball seasons, seven Olympics, and countless portraits and weddings. Its special mix of technology enabled it to survive the industry’s transition from film to digital. Some of its features, like Custom IDs, True Trigger Confirmation, and Equalization, have never been duplicated. Certainly, the MultiMAX has earned its place in the history of photography.

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Today, key parts are no longer being manufactured. Case in point is the LCD which was based on an early flip phone (the Motorola StarTac of the late 1990’s). So, regrettably, we can no longer market the MultiMAX.

Fortunately, the PocketWizard Plus lll radio carries on the primary features of the MultiMAX, like 32 channels, Quad-Zone Triggering, Long Range Mode, and Auto-Relay and is fully compatible with the MultiMAX and the entire PocketWizard line.

pastedGraphic.pngWarranty Repairs:
PocketWizard will honour warranties and perform customer repairs for the next few years. If warranty repairs are unable to be performed due to parts depletion, we will make reasonable efforts to help photographers maintain PocketWizard compatibility by offering alternative product at a special value.

Custom IDs:
The Custom ID service for the MultiMAX will remain available for MultiMAX owners. We will investigate the possibility of implementing Custom IDs in the Plus lll or a future radio.

Special Accessories:
All PocketWizard remote camera and flash cables will remain in the product line. MultiMAX specific accessories like PW-CC (Confirmation Cable) and PW-AC-MX (AC Adapter for older 6-pin radios) will no longer be produced, but may still be available at retailers.

If you have a moment, please share your MultiMAX stories on our Facebook page: facebook/pocketwizards

End. (18/07/14).