Hoya are long established for their camera lens filters.

News of their new ‘Fusion’ line and its availability has been released.

Here we go with the details from the UK importers:

Fusion filter box
Hoya introduce Fusion Filters
9 layers of Super Multi-coating make Hoya Fusion filters
 antistatic, waterproof, stain proof, scratch resistant and very easy to clean!

Hoya engineers have developed a new ANTISTATIC coating that acts like a force field around the filter to repel dust. Perfect for environments where dust is common, these filters require less frequent cleaning and maintenance than traditional filters. Additionally, the hardened, antistatic top-layer is water repellent, stain and scratch resistant and cleans easily when smudges or fingerprints are introduced to the surface.
The new FUSION Antistatic professional filters are made in Japan using hand selected silicates that are carefully smelted and blended to yield high performance optical glass. Hoya then uses extreme care and precision to apply a new 9-layer Super Multi-coating formula that greatly reduces or eliminates reflections on the surface of the glass and yields very high light transmission rates. This means the filter has virtually no effect on the colour balance, contrast, or clarity of the final image. 

The filters feature a lightweight, low-profile aluminium frame to house the glass. The low-profile frame eliminates vignetting when used on ultra-wide-angle lenses.

Fusion filters are available in UV, Circular Polariser and Protector and in sizes from 37mm through to 82mm. Prices start from £26.99 for a 37mm protector filter.

• NEW Antistatic coating repels dust 
• Scratch resistant – Hardened coating protects against everyday wear 
• Stain resistant – Protects against exposure to ink, markers etc. 
• Water repellent – Water beads up and wipes away easily 
• Fingerprints and smudges wipe away cleanly 
• Hoya’s Professional-grade optical glass

End. (11/12/15).