Some things are still disappointing, even when you just had a feeling it was coming. FujiFilm have today announced the forthcoming discontinuation of some well known and respected emulsions.

That said, credit the company with a useful lead up time, more companies would do well to follow this example.

Here are the official details:

Fujifilm announces discontinuations

Fujifilm Professional has revealed that production of a number of its films is to cease.

The affected films are Fujichrome Velvia 100F in 35mm, 120 and 4”x5” formats and Velvia 50 in 4”x5” and 8”x10”. The last shipment of these films will arrive into the UK in December 2012.

Gabriel Da Costa, product manager for professional film, made this comment: “Due to decreasing demand globally we have to announce the withdrawal of some formats of Velvia 100F and Velvia 50. It is an unfortunate consequence of digital capture, that some of the slower selling silver-halide lines will drop off the radar. Fujifilm will continue to manufacture a wide range of film and the increasing support for our Choose Film group illustrates there is still a passion for film photography across the world.”

For further information on Choose Film go to or search for ‘choosefilm’ on Facebook and Twitter.

The full range of Fujifilm Professional’s film stock is available to buy online via – for further details on the range visit,

End. (18/07/12).