Nikon have issued a press release similar to last year, to say they have been voted onto a top ‘cool’ brands list.

I have never been one to go just for the ‘looks’ good approach to keep up with the Jones’s. Reliability, and functionality are more important to me.

But then again, I have used Nikon and Apple products for a very long time? Maybe Im just shallow after all:). Here we go:

Nikon Voted One of UK’s Coolest Brands for 2013/14

London, UK, 23rd September 2013 – Nikon has officially been named a CoolBrand, in an influential annual initiative to identify the UK’s coolest brands. The CoolBrands® list, now in its twelfth year, follows a vote by a combination of 3,000 consumers and a panel of 37 designers, style experts, media personalities and prominent figures from the worlds of TV, fashion and music. Helping rate coolness this year were the likes of TV Chef, Gizzi Erskine, musicians Laura Mvula and Charli XCX, Bestival founder, Rob da Bank and model, Daisy Lowe.

Image © Nikon Corporation

Image © Nikon Corporation

Co-ordinated by The Centre for Brand Analysis, the prestigious CoolBrands list was drawn from over thousands of independently identified brands and whittled down into a shortlist of 1,136. The panel of 37 influencers then scored each brand, bearing in mind factors such as style, innovation, originality, authenticity, desirability and uniqueness, before 3,000 members of the British public gave their ratings. The views of both the panel and consumers were combined to produce a list of the brands most highly rated by both council and consumers. Nikon beat tough competition to take its place in the prestigious list.

Stephen Cheliotis, Chairman of the CoolBrands Expert Council, said: “The pressure on consumers’ disposable income is still considerable, so having a loved and desired brand can provide a much-needed edge in the battle for discretionary spend. The brand qualities we examine in the CoolBrands survey – such as authenticity and innovation – can be key influences on consumer purchasing, so performing well is not just a thumbs up for Nikon’s reputation, but an indication of its future success.”

Image © Nikon Corporation

Image © Nikon Corporation

The CoolBrands survey has been compiled annually since 2001. The results are published every September and a selection of the country’s coolest brands are featured in a luxurious, hardback format book, available from all good bookshops (RRP £55), or which can be ordered by contacting 020 7079 3310 or at CoolBrands.uk.com. You can also stay up-to-date on CoolBrands news at the CoolBrands Facebook page and Twitter.com/CoolBrandsUK.

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