Canon has today released an update re some of ther exciting new top end ‘L’ series optics and availability.
Such announcements (delays) are not taken well by some, but in truth, behind the scenes over many years, I have been aware of such things on a fairly regular basis effecting most companies.
I for one believe it is right to keep photographers informed if you have already made an official announcement of a product, even if it is not good news. So I commend Canon for being up front.
While I am not refering to this specific situation, delays can be due to numerous reasons. For example they might range from manufacturing difficulties, meaning that demand will outstrip supply by so much, that some companies prefer to wait and fullfill a reasonable initial shipment, rather than trickle numbers out. The latter can lead to a lot of frustration with end users and dealers.
Likewise, sometimes design issues show up in final testing stages that need a ‘rethink’, or it simply may be that a manufacturer holds back certain items to coincide with as yet unannounced products. Having seen it all over the years I am never surprised, but personally I would rather wait rather than see a product rushed into the market and then have to correct issues afterwards. Again well done Canon for keeping users informed.
From the Official press release:
Embargo: 1st November 2010, 04:00 (GMT)
Delay in sales start date of;
EF 300mm f/2.8L IS II USM, EF 400mm f/2.8L IS II USM and EF 8-15mm f/4L Fisheye USM lenses
United Kingdom, Republic of Ireland, 1st November 2010 – Following the announcement of the new EF 300mm f/2.8L IS II USM, EF 400mm f/2.8L IS II USM and EF 8-15mm f/4L Fisheye USM, on 26th August 2010, Canon has now delayed the introduction of these lenses due to some adjustments in the manufacturing process. These lenses are now due to be released in March 2011.
Canon would like to apologise to any customers who will be inconvenienced by these delays.